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Soapbox Operas

Content bubble burst

The Problem with Content Strategy

My very first job was as an editorial assistant for a tiny travel website start-up in New York City. I spent every day reviewing user-submitted travel reviews for submission guidelines compliance, editing for spelling, grammar, and readability (yes, really), and assigning each review a rating of 1-5 stars. On a good day, I could get through 500 reviews.

Sometime while I was I honing my copyediting skills to a razor-sharp point, our start-up was acquired by a large travel technology network to join forces with a major Internet travel agency. And that’s when things got interesting.

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Women and Content Strategy

How to Stop Doing Yoga on Hot Coals: Women and Content Strategy

In my last post, I talked about my qualms with the term “content strategy” and my fear that it limits us to a specific purview: one of “content” as a self-contained variable, when we know that content is actually everything a business communicates.

Here’s what I didn’t say: I think part of our difficulty in overcoming this limitation and owning our real value is that the majority of us are women, too.*

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What is content?

Why Content Strategy is Like Opening a Restaurant

Everyone loves a good metaphor. When you find the right one, it can lift away obscurity in one graceful move, revealing such crystal clarity that you never forget it—and the topic at hand never feels complicated again. Since “content” and “content strategy” are two such juicy, complex concepts, I picked a great field for metaphor-wielding. (And I intend to take full advantage.)

So let’s have some fun with content metaphors, shall we?

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Running

What I’ve Learned from Running

The most nervous I’ve ever been in my life was before my junior high track meets. I’m not kidding. I’ve done a fair amount of public speaking (and actually forgot a speech on stage once), weathered some tough job interviews, and moved across the country more than once to places where I didn’t know a single person. Nothing comes close to those track meets.

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On The Bachelor and Being an Introvert

“She’s just not a very engaging person.”

So spake Lesley M. on a recent episode of The Bachelor, explaining why all the “ladies” disliked this season’s resident villainess, the unfortunately named Tierra. I didn’t watch enough of this, the 17th and most dramatic season ever, to offer a more compelling reason for the mansion-wide disdain Tierra inspired, but this explanation bothered me more, even, than any of the catty confessionals, unnecessarily smacky kisses, or rubbery mascara excesses that featured in the first five hours of the episode. Whatever the girl’s real faults—she’s not engaging enough?

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