You are 100% in business. After years of working your ass off and believing in your idea, even when you suspected you might have actually lost your mind, for real this time, you look around and realize that you’ve turned a corner. You’re pulling in steady revenue and even making a profit. You can finally turn your attention to the stuff you’ve always put off until later. Stuff like your website and your branding. And now you can actually afford to hire a pro to do it right.
Or maybe you worked really hard on your website when you first started out, writing all the copy yourself, asking friends and random acquaintances to weigh in on colors and domain names, and coercing your brother’s friend’s cousin to build it for you in exchange for a six-pack and a pizza. But it’s been a couple of years now. Your business has grown and evolved, and so have your tastes.
You need a new website.
You want it to be clean, modern, and well-designed. You want to update your colors and get a beautiful new logo. You want the site to reflect YOU and your brand. You want to wow people. And after you’ve done all of that, you can repurpose your existing copy, move it around and edit it a little to work with your new design. Or you can hire a copywriter to write some new headlines and product blurbs for a couple hundred dollars. You’ll figure it out when you get there.
[Insert record needle scratch]