Good content strategy is
a thing of beauty
If it’s good, you won’t even know it’s there. The experience will feel effortless, thoughtful, like a real human is behind it. You’ll just “get it.” The content—which basically means all the information the website provides, including copy, images, videos, infographics, and more—will be crafted and organized to give you exactly what you want, right when you need it.
Take a look through a few of my proudest credits.
I helped this Austin start-up to establish a brand voice that reflects their humor and energy, and crafted brand-new website messaging to better articulate what they offer: a genius solution for small-business shipping headaches. Learn to ship-talk
Co+op: Stronger Together
For the National Cooperative Grocers Association’s national brand campaign, I managed content strategy and editorial production to create a timely digital content experience in collaboration with food experts and writers. Get a taste
American Museum of Natural History
I conceived and oversaw the production of the Museum’s first-ever digital annual report, incorporating an interactive structure, a cohesive editorial style, and fresh, engaging Museum photography. Download the report (PDF)
Home Shopping Network
I led content strategy vision work to bring new life to the HSN brand, contributing to cross-channel digital redesign concepts, defining a refreshed editorial voice and tone, and creating taxonomy-based content strategy flows. Browse the goods
As part of a full digital brand refresh, I helped streamline and energize Delta’s web content, implement editorial style guidelines, and develop innovative concepts for flexing content in surprising and useful ways. Explore the hub
I led content strategy and copywriting efforts to redesign the Business section of BlackBerry.com, conducting focus group sessions to define target audiences, maintaining a content matrix, and editing all copy. See the solutions