I’ve earned my chops by knocking out 10 years of interesting challenges in equally interesting places, from tiny start-up to New York City cultural landmark to award-after-award-winning digital agency.

I’m mega-versed in all nuances of writing, including copywriting, web writing, and long- and short-form narrative. I’ll copyedit or line edit anyone under the table. And I lead content strategy and editorial efforts for new brands and digital experience redesigns of all shapes and sizes. So, what would you like to know?

And if it’s really smart, you won’t even know it’s there. The experience will feel effortless. It will feel thoughtful, like a real human is behind it. You’ll just “get it.” The content—which means copy, images, articles, videos, infographics, and social updates—will be crafted and organized to give you exactly what you want, right when you want it. Take a look through a few of my proudest content strategy credits.

Delta Airlines

As part of a full digital brand refresh, I helped streamline and energize Delta’s web content, implement editorial style guidelines, and develop innovative concepts for flexing content in surprising and useful ways. Explore the hub

Home Shopping Network

I led content strategy vision work to bring new life to the HSN brand, contributing to cross-channel digital redesign concepts, defining a refreshed editorial voice and tone, and creating taxonomy-based content strategy flows. Browse the goods

Kellogg’s

I helped the Kellogg’s Special K team infuse a bold new attitude into direct marketing emails for Plan participants, creating a flexible, modular content strategy and overseeing the sourcing and writing of tips and articles. Read the tips

Co+op: Stronger Together

For the National Cooperative Grocers Association’s national brand campaign, I managed content strategy and editorial production to create a timely digital content experience in collaboration with food experts and writers. Get a taste

BlackBerry Enterprise

I led content strategy and copywriting efforts to redesign the Business section of BlackBerry.com, conducting focus group sessions to define target audiences, maintaining a content matrix, and editing all copy. See the solutions

American Museum of Natural History

I conceived and oversaw the production of the Museum’s first-ever digital annual report, incorporating an interactive structure, a cohesive editorial style, and fresh, engaging Museum photography. Download the report (PDF)

Say you’re building a digital presence for your new brand—or refreshing your brand’s current digital experience. It’s a good idea to incorporate content strategy as early as possible to help steer your design and content creation efforts in the right direction. Then, it can work its magic throughout the project lifecycle.

If you have content or want content, you need content strategy. You deserve content strategy.
Your content (yes, yours) is a gold mine, and the strategy to make it work for you and your visitors
is a basic, inalienable right. Kind of like sunshine, or clean underwear, or someone to love.

I’m here to help you make it happen.

I’m your person.

Get in touch with questions and contract opportunities.

© 2013 Cameron Siewert