Good content strategy is
a thing of beauty
If it’s good, you won’t even know it’s there. The experience will feel effortless, thoughtful, like a real human is behind it. You’ll just “get it.” The content—which basically means all the information the website provides, including copy, images, videos, infographics, and more—will be crafted and organized to give you exactly what you want, right when you need it.
Take a look through a few of my proudest credits.
This innovative customer reviews platform hired me to partner with The Graphic Standard on a full website redesign in 2017. Working with internal strategists, I helped plan content for the new site and wrote all copy. See the new site
Cheesemongers of Santa Fe
The only cut-to-order cheese shop in New Mexico, Cheesemongers of Santa Fe hired me to manage their social media feeds and email marketing program in 2018. Which means I eat a lot of cheese and call it working. Follow @cheesemongerssf
Contracting with Brain Traffic, I’ve handled a variety of content needs for this global investment and insurance company since 2014, including website content strategy, extensive copywriting, content marketing, and more. Take a look
Aurora Health Care
In partnership with Brain Traffic, I’ve led content efforts for a series of website updates for this Wisconsin nonprofit healthcare network. From strategy to copywriting, I’ve overhauled messaging based on visitor needs. Go to Aurora
University Federal Credit Union
This beloved Texas credit union first engaged me for a full website content refresh in 2013. Over the years, I’ve provided content support on key projects and marketing initiatives and helped keep their content fresh. Visit UFCU
In 2013, I helped this growing Austin start-up to establish an unforgettable brand voice and crafted new website messaging to better articulate what they offer: a genius solution for small-business shipping headaches. Learn to ship-talk